The Laughter Files β€” An Encyclopedia of Comedy
UKβ–Ύ

Edition

I'm Alan Partridge logo

Sitcom File No. 007

BBC Two Β· 1997–2002

I'm Alan Partridge

Network
BBC Two
Years
1997–2002
Seasons
2
Episodes
12
A still from I'm Alan Partridge

Steve Coogan's finest creation in full flight: Alan Partridge, the self-deluding, politically incorrect Norwich broadcaster, exiled to a Travel Tavern and forced to rebuild his dignity one catastrophe at a time.

SitcomCharacter comedyCringe comedyWorkplace

Created by Steve Coogan, Armando Iannucci, Peter Baynham

The Review

Our verdict

Rating

9.4/10

After the chat-show parody Knowing Me, Knowing You, I'm Alan Partridge gave the character a proper home: the Linton Travel Tavern, a beige limbo on a roundabout somewhere near Norwich. The premise is simple β€” a man whose ego outstrips his talent is forced to wait out his professional exile β€” and the result is one of the most perfectly sustained comic performances in British television.

Steve Coogan plays Alan without a trace of sentiment. He is petty, vain, bigoted in the small, unexamined ways of the terminally suburban, and yet so precisely observed that the character becomes almost lovable by accident. The scripts, written with Armando Iannucci and Peter Baynham, find endless comedy in tiny humiliations: a failed flirtation with a receptionist, a battle with a nearby farmer, a desperate attempt to impress a second-rate motivational speaker.

The second series, set in a static caravan beside Alan's unfinished house on the outskirts of Norwich, with Sonja the Ukrainian girlfriend and a desperate commute to a local radio station, is darker and even more pitiless. By the end, Alan has not learned a thing β€” and that is the whole point. He is a man incapable of growth, and British comedy is richer for it.

Cast & Creators

Who made this one

Names linked to their Laughter File are part of the archive. Follow the thread.

  • Steve Coogan

    Steve Coogan

    Alan Partridge

    View Laughter File β†’

  • F

    Felicity Montagu

    Lynn Benfield (PA)

  • S

    Simon Greenall

    Michael the Geordie

  • P

    Phil Cornwell

    Dave Clifton

  • B

    Barbara Durkin

    Susan (Series 1)

  • A

    Amelia Bullmore

    Sonja (Series 2)

  • S

    Sally Phillips

    Sophie

  • J

    James Lance

    Ben

  • A

    Andrew Burt

    Peter

Memorable Episodes

Episodes to revisit

  1. 01

    A Room with an AlanS1 Β· E1

    Alan arrives at the Linton Travel Tavern and immediately begins planning his comeback.

  2. 02

    Watership AlanS2 Β· E1

    Alan lodges with a dental hygienist and takes a bathroom sink incident to operatic heights.

  3. 03

    The Colour of AlanS2 Β· E3

    The Dante Fires presentation, the foot-on-spike sequence and a cheese-and-wine evening that does not go well.

Classic Clips

Four scenes to revisit

Smell My Cheese

Alan's public breakdown outside the BBC after his second series is not commissioned.

Dan!

Alan spots his new best friend in the car park and tries his hardest to get his attention.

Mini Metro

As a result of necessary cut backs, Alan may need to switch to driving a Mini Metro.

Sex People

A pleasant evening spent with Dan and his wife takes a slightly sordid turn for the worst.

Awards

  1. BAFTA TV Award: Best Comedy Performance

    Steve Coogan as Alan Partridge.

    1998
  2. British Comedy Award: Best TV Comedy Actor

    Steve Coogan.

    1998
  3. British Comedy Award: Best TV Sitcom

    For the first series.

    1998

Legacy

I'm Alan Partridge is regularly voted among the greatest British sitcoms of all time. The character survived the series to thrive in Mid Morning Matters, Alpha Papa, This Time with Alan Partridge, and the 2024 special How Are You? It's Alan (Partridge) β€” proof that a perfectly drawn comic creation can outlast any format.

Where to watch

Availability changes over time; check BBC iPlayer, BritBox and current streaming listings.

Merchandise

From the shop

Alan Partridge - Complete BBC Collection [DVD]

Alan Partridge - Complete BBC Collection [DVD]

Every episode from the BBC comedy series 'Knowing Me, Knowing You' (1994) and the two series of 'I'm Alan Partridge' (1997 and 2003).

Β£10.23 4.6
View product
I, Partridge: We Need To Talk About Alan

I, Partridge: We Need To Talk About Alan

The Alan Partridge autobiography. Hard cover.

Β£10.00 4.4
View product
Nomad

Nomad

Alan dons his boots, windcheater and scarf and embarks on an odyssey through a place he once knew β€” it's called Britain. Hard cover.

Β£15.68 4.4
View product
Radio Norwich Mug

Radio Norwich Mug

Keeps drinks hotter than the sun.

Β£11.27 4.5
View product