Smell My Cheese
Alan's public breakdown outside the BBC after his second series is not commissioned.

Edition

Sitcom File No. 007
BBC Two Β· 1997β2002

Steve Coogan's finest creation in full flight: Alan Partridge, the self-deluding, politically incorrect Norwich broadcaster, exiled to a Travel Tavern and forced to rebuild his dignity one catastrophe at a time.
Created by Steve Coogan, Armando Iannucci, Peter Baynham
The Review
Rating
9.4/10
After the chat-show parody Knowing Me, Knowing You, I'm Alan Partridge gave the character a proper home: the Linton Travel Tavern, a beige limbo on a roundabout somewhere near Norwich. The premise is simple β a man whose ego outstrips his talent is forced to wait out his professional exile β and the result is one of the most perfectly sustained comic performances in British television.
Steve Coogan plays Alan without a trace of sentiment. He is petty, vain, bigoted in the small, unexamined ways of the terminally suburban, and yet so precisely observed that the character becomes almost lovable by accident. The scripts, written with Armando Iannucci and Peter Baynham, find endless comedy in tiny humiliations: a failed flirtation with a receptionist, a battle with a nearby farmer, a desperate attempt to impress a second-rate motivational speaker.
The second series, set in a static caravan beside Alan's unfinished house on the outskirts of Norwich, with Sonja the Ukrainian girlfriend and a desperate commute to a local radio station, is darker and even more pitiless. By the end, Alan has not learned a thing β and that is the whole point. He is a man incapable of growth, and British comedy is richer for it.
Cast & Creators
Names linked to their Laughter File are part of the archive. Follow the thread.

Steve Coogan
Alan Partridge
View Laughter File β
Felicity Montagu
Lynn Benfield (PA)
Simon Greenall
Michael the Geordie
Phil Cornwell
Dave Clifton
Barbara Durkin
Susan (Series 1)
Amelia Bullmore
Sonja (Series 2)
Sally Phillips
Sophie
James Lance
Ben
Andrew Burt
Peter
Memorable Episodes
Alan arrives at the Linton Travel Tavern and immediately begins planning his comeback.
Alan lodges with a dental hygienist and takes a bathroom sink incident to operatic heights.
The Dante Fires presentation, the foot-on-spike sequence and a cheese-and-wine evening that does not go well.
Classic Clips
Alan's public breakdown outside the BBC after his second series is not commissioned.
Alan spots his new best friend in the car park and tries his hardest to get his attention.
As a result of necessary cut backs, Alan may need to switch to driving a Mini Metro.
A pleasant evening spent with Dan and his wife takes a slightly sordid turn for the worst.
Awards
Steve Coogan as Alan Partridge.
For the first series.
Legacy
I'm Alan Partridge is regularly voted among the greatest British sitcoms of all time. The character survived the series to thrive in Mid Morning Matters, Alpha Papa, This Time with Alan Partridge, and the 2024 special How Are You? It's Alan (Partridge) β proof that a perfectly drawn comic creation can outlast any format.
Where to watch
Availability changes over time; check BBC iPlayer, BritBox and current streaming listings.
Merchandise
![Alan Partridge - Complete BBC Collection [DVD]](/__l5e/assets-v1/42929e81-3822-45ab-8093-fc11543d4826/ap-product1.jpg)
Every episode from the BBC comedy series 'Knowing Me, Knowing You' (1994) and the two series of 'I'm Alan Partridge' (1997 and 2003).

The Alan Partridge autobiography. Hard cover.

Alan dons his boots, windcheater and scarf and embarks on an odyssey through a place he once knew β it's called Britain. Hard cover.
